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Private label wet wipes manufacturing
Private label or your own factory — which is right for you?
There are two ways to sell wet wipes under your own brand: have them made by a contract manufacturer, or set up your own factory. In this guide we compare the two models and explain how to tell which one suits you.
What is private label wet wipes manufacturing?
It means having your product made under your brand at another manufacturer's facility. Brand, sales and marketing are yours; production is handled by the contract manufacturer.
- The brand is yoursPackaging design, brand name and sales channel belong to you.
- Production at the manufacturerThe machines, staff and facility belong to the contract manufacturer.
- Order-based workProduction is planned around order quantity and lead time.
- Shared specificationFabric, solution, scent, sheet count and packaging are agreed together.
Private label or your own factory?
The two models meet different needs. The decision depends on your budget, sales volume and how much control you want.
No investment in machines or a facility; you get to market faster and can test your sales.
The production schedule and capacity depend on the manufacturer; you follow the manufacturer's order terms and have limited control over unit cost.
Production, quality and cost are under your control; you can expand your product range as you wish.
Depending on product, capacity, automation and space, the investment ranges from about $50,000 to $1 million.
Which model suits you?
Many brands start with private label and move to their own production once sales volume is established.
- New brandIf you don't yet know your sales volume, you can test the market with private label.
- Growing brandOnce your sales are steady and predictable, calculate the cost of producing in-house.
- ComparisonCompare the private label price with the pack cost of your own production.
How do we help?
We don't do contract manufacturing ourselves; we introduce you to contract manufacturers suited to your project.
- Meeting contract manufacturersWe connect you with manufacturers suited to your product and volume.
- Solution and fragranceWe supply the premixes and fragrances for your private label production from our own manufacturing.
- Brand and packagingWith Bergin Media, we build your brand, from the brand name to packaging and label design.
- Moving to your own factoryWhen the time comes, we plan your move to in-house production with a business plan and a 2D/3D plant layout.
Common mistakes
The most common problems in private label production.
- Not putting the specification in writing. Fabric weight, sheet size, solution, scent and packaging should be specified in writing.
- Going into mass production without sample approval. Approve and keep a sample before mass production.
- Looking only at the unit price. Lead time, order terms and consistent quality matter as much as price.
- Leaving the solution and scent to the manufacturer. The solution and fragrance determine how your product feels and smells; make that choice yourself.
- Never calculating a move to your own production. As your sales grow, regularly compare the cost of producing in-house.
Frequently asked questions
What is private label wet wipes manufacturing?
It means wet wipes made under your brand at another manufacturer's facility. Brand and sales are yours; production is handled by the contract manufacturer.
Which is better: private label or my own factory?
For a new brand, private label lets you test the market without investing. Once sales volume is established, your own production gives you more control over cost and quality.
Do you offer private label wet wipes manufacturing?
No. We don't do contract manufacturing ourselves; we introduce you to contract manufacturers suited to your project and supply premix and fragrance.
Which solution is used in private label production?
It is chosen according to your product. You can use our premixes and fragrances in your private label production.
How much does it cost to set up my own factory?
Depending on product, capacity, automation and space, it ranges from about $50,000 to $1 million.
When should I move from private label to my own production?
Once your sales are steady, compare the private label price with the pack cost of your own production; when the numbers turn in your favour, plan the move.
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